Tracing the Connection Between The Beats and The Bottles
Is it love or commerce that keep rappers serving up alcohol-heavy hooks?
View ArticleCase Study: The Best and the Worst Hip-Hop Inspired Marketing Campaigns
Rating the liaison between celebrities and brands.
View ArticleHow A Splash of Premium Vodka and 2 Parts Diddy Catapulted Cîroc
The success of Cîroc in recent years.
View ArticleDiddy And Mark Wahlberg Sign On As Spokespersons For “Health and Fitness” Water
Diidy: "For the brothers out there, ashiness is something that is running rampant through our communities and this right here keeps me with my glow.
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